A PLACE-BRAND STRATEGY FOR REGIONAL GROWTH

A pilot study on “Place of origin branding” in marketing of food products will result in research conducted in Messinia during the spring and summer of 2014. A researcher from Stockholm University will head the project supported by a number of Greek partners, participating in its planning and execution. The study will explore the prerequisites for the strategic use of “Place of origin branding” when marketing food products from the region of Messinia.