Thirteen talks took place, some of which by buyers and export experts, who offered their expertise, as well as important and useful practical information to the participants. During the theoretical part of the seminar, participants were informed about the industry and economy of olive oil and other Messinian products on a global level, as well as international market trends, the legal framework of exports, and successful branding and marketing strategies, among other things. Moreover, there were discussions on topics such as the packaging of agricultural products, and suggestions were made for successful participation in international exhibitions. During the two-day seminar four workshops took place, aiming to provide further analysis on key export topics. Among the topics discussed were agricultural products and how an idea can turn into an export-oriented business, the legal framework of exports, the creation and design of packaging for agricultural products, and export marketing.
Alongside the informative aspects of the seminar, direct B2B meetings took place between the Greek participants and businesspeople from abroad. More specifically, export-oriented businesses participated in B2B meetings with buyers from countries such as Sweden, the Netherlands, Switzerland, Belgium, Romania, the UK, Austria, France and Germany, where they had the opportunity to promote the products they export (standardized-packaged samples), and distribute informative flyers. 527 B2B meetings took place between export businesses in Messinia and buyers from abroad, and some business deals have already been made.
The “Captain Vassilis and Carmen Constantakopoulos” Foundation and the “George and Victoria Karelias” Foundation actively continue the effortsto support and promote the local community, with a clear focus on the area’s financial development.
Key note adresses